Our Mission
At Fig, we believe your family deserves more than the bare minimum. Whether you're navigating fertility, supporting a healthy pregnancy, nourishing during postpartum, or raising thriving kids — we’re here with radically better supplements to carry you through it all.
Where It All Began
Our founder, Dr. Natalie Underberg, created Fig after seeing too many women and families overwhelmed by confusing health advice and underwhelming supplements. As a functional medicine practitioner, she wanted something better for her patients — and her own family. So she created it.
Fig started with one product: a complete prenatal formula with the kind of nutrients that actually support real health. But it didn’t stop there. Today, Fig supports women, men, and growing families with targeted, thoughtful nutrition from trusted sources.
A radically better approach to fertility wellness.
Crafted with Care, Backed by Science
Carefully curated to support every chapter — from preconception to parenthood and beyond.
Thoughtfully Chosen
Bioavailable
Clinically Tested
Free From Fillers & Additives
Made for every member of the family
Fertility doesn’t begin — or end — with moms. We craft supplements for everyone in the family: from moms-to-be to dads optimizing fertility, to families growing and healing together.
Because when one person thrives, the whole family benefits.
Fig started with one product: a complete prenatal formula with the kind of nutrients that actually support real health. But it didn’t stop there. Today, Fig supports women, men, and growing families with targeted, thoughtful nutrition from trusted sources.
Meet Our Founder
Dr. Natalie Underberg, Functional Medicine Doctor & Fertility Educator
Hi friend,
I’m Dr. Natalie. Functional Medicine Doctor, Fertility Educator, and founder of FIG Wellness.
For the last 5+ years, I’ve had the honor of walking side-by-side with women and couples through some of the most sacred and emotional chapters of their lives — from the quiet hope of trying to conceive to the joy of finally holding their baby.
I’ve supported over 2,000 patients and 500+ couples on their path to parenthood, not just as a clinician, but as someone who believes deeply in the power of preparation and faith.
I’ve seen what happens when the right nutrients, timing, support, and mindset come together, it truly changes everything.
But I’ve also seen the gaps.
Prenatals made without intention (or science).
Fertility advice that overlooks men entirely.
Brands started without clinical experience or understanding of what the body really needs in this season.
To offer something different, something grounded in clinical wisdom and faith.
A brand that makes couples feel seen, supported, and cared for.
At FIG, we believe your body isn’t broken.
We believe God designed it with beautiful and incredible intelligence.
We believe food is medicine.
And we believe the journey to growing your family deserves more support, not more shame.
FIG was created for you.
for the woman in the waiting room,
for the husband ready to take ownership of his health,
for the mom preparing for her next little one.
Wherever you are in your story, know that you’re not alone — and that I’m honored to walk beside you.
With love,
Dr. Natalie
Meet Our Favorite Fertility Bundles
